王朝成
现任盛初集团董事长、新动传媒董事长、北京易久批科技公司董事长、北京微酒世纪传媒公司董事长、著名产业营销模式及盈利增长模式研究专家、顶级实战营销专家
长期致力于企业战略研究、新产品上市规律研究及行业成功企业业绩高增长奥秘的研究，对企业战略定位及配称体系有着深刻而独到的见解。在国内首倡“酒类实效营销首席专家”的咨询行业定位，总结并创立了中国酒水领域最具影响力和实效性的专业理论《4*7战略法则》及《盘中盘营销模式》，被《哈佛商业评论》誉为中国智业市场最具创造力的商业实践模型。
Long dedicated to the exploration of enterprise strategy, the mechanisms behind new product launches, and the keys to high growth performance among successful industry firms, profound and unique insights have been cultivated into strategic positioning and enterprise matching systems. Advocating for the position of the consulting industry as China's "Chief Expert of Effective Alcohol Marketing," the most influential and effective professional theories in the Chinese alcoholic field, namely the "4*7 Strategic Rules" and "Intraday Marketing Model," were conceived and established. These innovative business practices were lauded by the Harvard Business Review as the most creative within China's intellectual market.
柴俊
现任盛初联合创始人、新动传媒执行董事、盛初集团总经理、著名品牌整合咨询及渠道规划运营专家
曾涉足创意、策略、渠道运营、管理顾问等多个咨询专业领域，积累了丰富的品牌塑造及渠道整合运营经验。擅长于策略思考，对品牌战略、渠道深度运营与全国化市场的整合运作有超常的把握和足够经验，对中、高价位酒的体系营销与推广有着深刻独特的理解。在深度服务洋河股份过程中，创造性提出洋河蓝色经典“男人的情怀”品牌主张，并于行业繁荣期，协助客户战略裂变梦之蓝，推动客户高端占位“中国梦”，实现企业高端产品跨越式发展。
Engagement across various consulting professional fields such as creativity, strategy, channel operation, and management consulting has cultivated an abundance of experience in brand building and channel integration operation. With a knack for strategic thinking, an exceptional command of brand strategy integration, in-depth channel operation, and national market operation is demonstrated, paired with deep and unique insights into systematic marketing and promotion for medium and high-priced wines. During the in-depth service process for Yanghe shares, the innovative brand proposition for Yanghe Blue Classic "Men's Feelings" was proposed. Assistance was provided in strategic fission of Dream Blue amidst industry prosperity, enabling clients to secure the "Chinese Dream" of high-end positions and achieve leapfrog development of enterprise high-end products.
程龙
现任盛初联合创始人、常务副总经理兼新动文化传媒总经理、酒水营销专家
曾涉足创意、策略、渠道运营、管理顾问等多个咨询专业领域，积累了丰富的品牌塑造及渠道整合运营经验。具有数十年一线酒水企业营销管理实战经验，对酒类企业战略制定、商业模式建立及酒企运营方式的本质有深入的研究及深邃的理解，对于酒企组织建立、业务管理及执行有独到理解。
Involvement across numerous consulting professional fields, including creativity, strategy, channel operation, and management consulting, has fostered a wealth of experience in brand building and channel integration operations. Decades of practical marketing management experience within front-line wine enterprises has spurred in-depth investigations and deep comprehension of the essence of strategy formulation, establishment and operation of business models for wine enterprises. A unique understanding of organization establishment, business management, and execution within the wine industry has also been cultivated.
周焕杰
现任盛初咨询战略委员会委员、新动文化传媒副总经理
毕业于985院校西北农林科技大学，曾赴法国中级庄巴亚图酒庄酿酒，高级品酒师。在盛初咨询多年工作时间里，主要研究品牌竞争战略及落地，曾服务张裕、剑南春、牛栏山、仰韶、金种子等品牌，服务张裕期间为龙谕提出“品过世界更爱中国”的品牌竞争战略，受到客户高度认可。
graduated from 985 Northwest A&F University, went to the French medium Chateau Bayatour Winery，senior sommelier. In shengchu consulting for many years, the main research brand competition strategy and Landing, hasserved Changyu, Jiannanchun, Niulanshan, Yangshao, Jinzi and other brands, during the service changyu longyu proposed the“Taste the world more love China” brand competition strategy, highly recognized by customers。
新动文化传媒执行团队
新动文化传媒执行团队
策略部
策略部门拥有多名资深酒类行业策略专家，擅长整体品牌策略定制和执行，包括品牌定位、产品创新传播。对品牌的价值体系、形象体系、传播体系、管理体系及品牌体验有丰富的经验。为客户制定企业发展战略、市场分析和调研、制定企业和产品的推广策略、监测和评估产品的业绩、推动战略实施。
项目部
项目部门采用定制服务机制。针对不同的项目成立专项服务团队。从前期的客户需求须知、中期项目的沟通、项目落地进行全方位的服务。
设计部
设计部门拥有多名创意设计师，针对白酒领域品牌VI形象规划设计，产品包装设计、网站媒介视觉创意、品牌IP打造、新媒体视觉设计、产品摄影拥有丰富经验，并多次获得海内外设计奖项。
摄影剪辑部
拥有制片、导演、美术指导、文案完备的摄影摄像团队。针对白酒行业品牌形象、产品宣传、IP打造、企业微电影摄制拥有丰富经验。对白酒行业的各类宣传片、产品展示片、微电影后期剪辑特效合成拥有独特的见解。
